MINNEAPOLIS (WCCO) — A Minnesota girl is blazing a trail as an entrepreneur at just 3 years old.

For AJ Smith, it all started a year ago.

READ MORE: Vigil Held In Duluth For Slain Barry Family

“From the age of 2, she’s always really been into watching me when I wear makeup,” AJ’s mother Angela Smith said. “With her wanting to express herself, we thought of ways to, how do we make it developmentally appropriate for her to explore makeup? Her dad’s compromise was lip gloss and nail polish, so that was a safe way to let her explore.”

So along with the help of her co-creator, her twin brother Jax, and her parents, AJ started making her own natural coconut oil lip gloss.

(credit: CBS)

Her parents are both teachers so it started as a teaching moment.

“It’s math, it’s science, it’s reading, it’s measuring, it’s so much more, when we are doing it as a family we’re teaching her that she doesn’t know, it’s just fun,” Angela Smith said.

And then friends started asking about the hands-on project.

“The feedback we got from people is this is great, you should share this with other people,” Angela Smith said.

READ MORE: In 4th State Of The State Address, Gov. Walz Urges Unity As Legislature Remains At Odds In Session’s Final Weeks

And so they did. AJ got to work and diversified her product base.

“We have all the colors, red and orange and yellow and blue and indigo and violet,” AJ Smith said.

They got licensed and are now selling products. They chose their logo for a very important reason.

(credit: CBS)

“We are really big on representation and at the age that she is at, how much is out there that she can see of herself,” Angela Smith said.

Now, other little girls who look like her can be reflected in this burgeoning beauty line.

“It’s definitely so much more than lip gloss, it’s about creativity, self-expression, building her self-confidence,” Angela Smith said. “We try to show parents, how do you teach your child to be creative, how do you promote self-expression and that’s what Beautifly stands for, so that’s what we’re all about.”

And don’t worry, it’s not all work. At 3, she has it figured out — a product with a purpose and a perfect work-life balance.

MORE NEWS: Reckless Driver Pulled Over In St. Paul Traffic Stop Was Gunshot Victim, Police Say

The hope is to start launching the products this summer in farmers markets and festivals. The products are already available by mail — just check out the Beautifly by AJ social media pages or the Beautifly by AJ website.

Quoted from Various Sources

Published for: Mr Blow Up

You missed

2015. The forensic lab combats cybercrime cases involving underground online marketplaces 2021 2021 in Washington. Chip Somodevilla/Getty Images Conservative justices seized the moment and delivered the opinion they'd long promised 2022 2022 in Washington a case about a Mississippi law that bans most abortions after 15 weeks a Republican-led Congress a staggeringly successful generational quest center Chet Strange/Getty Images Donald Trump's lasting legacy will now be the overturning of Roe v. Wade child exploitation contraception and even in vitro fertilization treatments day DC. Anna Moneymaker/Getty Images Broad majority of Americans didn't want Roe v. Wade overturned decades in the making demonstrators and activists gather in front of the Supreme Court as the justices prepare to hear arguments in Dobbs v. Jackson Women's Health haymakers on guns in Washington. Evan Vucci/AP Biden says 'Roe is on the ballot' this fall as Democrats consider options on abortion rights June 22 majority public opinion Monday Nov. 1 on Capitol Hill in Washington. (AP Photo/Jacquelyn Martin) Jacquelyn Martin/AP/FILE Some states move quickly to ban abortion after Supreme Court ruling on December 1 outlaw abortion not just in conservative states polling prior to Supreme Court decision shows President Joe Biden said President Joe Biden speaks about gas prices in the South Court Auditorium on the White House campus Protesters ruling same-sex marriage speaks to anti-abortion activists at a rally outside the Supreme Court Supreme Court’s overturning Texas Attorney General Ken Paxton The Department of Homeland Security logo is seen at the new ICE Cyber Crimes Center expanded facilities in Fairfax Virginia July 22 WASHINGTON Wednesday

A stunning moment in American history decades in the making will reshape politics | CNN Politics